📸Snap, Don't Count

Track What You Eat. Not Every Calorie.

Get nutrition insights by simply photographing your meals. No calorie counting, no manual food logging. Just snap and go.

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Point camera at your meal

Tap to scan

Analyzed

Caesar Salad

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Estimated

~450 kcal

How It Works

Three simple steps to effortless nutrition tracking. No food databases, no manual entry, no hassle.

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01

Snap

Take a quick photo of your meal. Breakfast, lunch, dinner, or snacks — we handle it all.

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02

Analyze

Our AI instantly identifies the foods on your plate and estimates the nutritional content.

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03

Track

See your eating patterns over time with beautiful visualizations and monthly insights.

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Less than 5 seconds to log a meal

Everything You Need, Nothing You Don't

We built What The Plate for people who want nutrition awareness without the obsession. Simple tools, powerful insights.

Most loved feature
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Visual Food Diary

A beautiful grid of everything you've eaten. Perfect for sharing with your dietician or looking back on your food journey.

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Monthly Insights

Calendar heatmaps show your eating patterns at a glance. See the big picture without obsessing over daily numbers.

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Health Scores

Simple traffic light indicators help you understand meal quality without complex numbers or confusing metrics.

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AI-Powered Analysis

Advanced AI identifies foods and estimates nutrition. No manual searching through food databases required.

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Macro Breakdown

Get a ballpark view of your protein, carbs, and fats. Perfect for those who want insights without precision tracking.

Zero Manual Entry

We believe tracking food should be effortless. Just snap a photo and let the app do the heavy lifting.

Today

Food Diary

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Avocado Toast

8:30 AM

Latte

9:15 AM

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Caesar Salad

12:45 PM

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Apple

3:00 PM

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Pasta Primavera

7:30 PM

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Dark Chocolate

9:00 PM

📸Visual Food Diary

The Food Diary Your Dietician Wants You to Keep

Many dieticians ask clients to photograph their meals. What The Plate turns those photos into an organized, beautiful diary that makes consultations more productive.

  • Automatic meal organization by date
  • Easy to share with healthcare providers
  • Color-coded health indicators
  • Search and filter past meals
📊Monthly Insights

See the Big Picture Without the Busywork

Monthly heatmaps and macro breakdowns give you actionable insights without requiring daily obsession. Understand your patterns at a glance.

  • Calendar heatmap shows eating quality over time
  • Average daily macro breakdown
  • Identify patterns in your eating habits
  • No need to check the app every day

November 2024

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Daily Averages

Protein~85g
Carbs~120g
Fat~65g

🔥 Average daily intake: ~1,850 kcal

Start Your Free Trial

Try What The Plate free for 7 days. Cancel anytime.

7 Days Free
🍽️

What The Plate Unlimited

£1.99/month
  • Unlimited meal photos
  • AI nutrition analysis
  • Visual food diary
  • Monthly insights & heatmaps
  • Macro breakdown
  • Health score indicators
  • Export your data
  • No ads, ever

Billed monthly • Cancel anytime